In February of its 2011 study to the Mobile World Congress, the renowned independent technology research company Yankee Group forecasts that worldwide mobile coupon usage would boom 13 folds increase, from 2.7 million users in 2010 to approx. 30 million in 2014. For essentially new marketing media this is nothing short of incredible progress.
But this is not really shocking when the state of the press industry and its fast decrease over the past ten years are taken into consideration. It affects the conventional paper voucher and while not necessarily disappearing, for many companies it becomes very costly.
You never go home without it
Today, customers are rarely without their mobile phones, and their emails and text messages are continuously tracked during the day. Mobile devices are becoming the preferred way for customers to receive marketing messages they like and are more successful if those messages are delivered to them when they want to receive them. This is the cheapest way to have coupons and paper, mail and printer costs are not available.
But how does a company capitalize on this trend to supply mobile devices with coupons?
Basics for mobile marketing
In order to start with, the ideal mobile marketing supplier for science must be identified to fulfil your specific needs, build the right budget, set up the coupon plan, inspire your target audience and ensure you have the right monitoring tools for assessing your projects’ effectiveness.
It is extremely important to report on your campaigns and the technology of your supplier can automatically provide each sent text, email, or likely text that identifies both your and the customer with a special coupon code. You must also be able to type the value of the coupon and easily calculate your investment return. It would also be of great benefit if we could create customized areas in order to monitor the number of people in a party for certain areas of interest such as restaurants. Reports will then detail today’s camps, the customers who got coupons, each recipient’s coupon code and different other relevant data.
Most important mobile marketing performance requirement
However, the most important aspect is to use a cellphone database and e-mail addresses and the rapidest way to build that database is typically to set up your own loyalty club. An astounding 57 percent of the clients reported a recent survey that they would like to opt for a loyalty club of the organisation, so that you really want prospects and customers to hear from you.
The provision of a similar voucher or a discount is a great way to encourage prospects and consumers to opt in your Customer Loyalty Club. In addition to the amount of times they choose to receive from you and whether they prefer text, voice or e-mails, you now have the privilege of gathering more details about their particular service and product preferences.
Follow these guidelines and you are now able to cash in on mobile marketing development and you would be happily shocked to discover how cost-effective this is compared with conventional publicity.
Also to know more : Check cupom caderno inteligente
With the world’s first fully integrated text, voice marketing applications and e-mail, TEGA Technologies revolutionised the mobile marketing industry. TEGA based in Irvine, Calif., leads the mobile advertisement field through the automation of consumer interests-based marketing campaigns that are sure of most vertical industry interests, including hospitality, gaming, vehicles, the nonprofit industry, the retail sector, recreation and healthcare.